About Us

We are constantly developing innovative apparel, accessories and products that nurture discoverhood. The line never uses tweed, leather or any other “grown-up” material. We focus on fabrics like soft cotton, terrycloth and velour. The collection abides by the belief that babies should always be comfortable, snuggly and safe, free to do what they do best: play, sleep and thrive.
We stand behind the quality of our products. We strive every day to offer caregivers products with adorable artwork and designs that are durable and comfortable for their baby.
Our product allows babies to discover the world at their own pace. They’ll have plenty of time to dress like adults. After all, even the tiniest newborn will grow up soon. Let them — and their parents — enjoy the wonder while it lasts.